The Power of Writing

We are writing now more than ever; text messages, emails, advertisements, applications, dating apps, messengers, etc. The dominance of vocal and auditory dialogues has been, and continues to be, replaced by their written counterparts. Consequently, our language is ever-evolving.

Published November 22, 2019

We are writing now more than ever; text messages, emails, advertisements, applications, dating apps, messengers, etc. The dominance of vocal and auditory dialogues has been, and continues to be, replaced by their written counterparts.

Consequently, our language is ever evolving.

This metamorphosis should not come as a surprise, especially given the advances and implementation of technology in our everyday lives. Geez what are people writing on their phones whilst apparently also walking along the street? Oh how I wish I had their capability to multi-process.

For some, the apparent loosening of standards in grammar, spelling, and punctuation is a hard pill to swallow. For others it is simply humans developing more efficient ways of communicating and being ‘understood’.

Should we care?

Maybe, maybe not.

It is important though to remember writing may be more than simply communicating with your fellow (wo)man. As a lover of reading books I would certainly not wish to see the written word being reduced to simply texting lingo. For many of us there is no greater pleasure than getting lost in a beautifully written novel or crime thriller.

Additionally, persuasive writing is a great skill to have if we are keen to scale up a business or simply influence others to our way of thinking.

Writing Improves Your Thinking Process

In a 2012 interview with Charlie Ross, Amazon CEO Jeff Bezos explained why he requires his senior executives to write 6-page memos before every meeting.

When you have to write your ideas out in complete sentences and complete paragraphs, it forces deeper thinking

he said, and he couldn’t be closer to the truth.

Writing allows us to precisely formulate our thoughts at the abstract level and make them manifest in a coherent format on a paper.  It makes you learn to think critically and thinking critically allows you to overcome complex situations and put a structure to the narrative.

Might that be something we need to have the capacity to do as we scale up our business?

If you can speak, think, and write critically with structure, then you become unstoppable. Anyone and everyone can write, but if you can write coherently, with all your ideas made manifest in the most precise tone, you harbour an incredibly powerful tool to work with in any domain.

How Might Writing Help Scale Your Business?

Exercising the process of being able to put precise words to one’s thoughts allows for the practice of critical thinking, and critical thinking is how we tackle and overcome problems with creative solutions.

A workforce that is proficient in critical thinking, and outside of the box thought process, is more likely to come up with more diverse, creative and effective business solutions relative to a workforce which lacks this trait. We are being told from all sides that innovation is a pre-requisite for growth and survival into the future.

Executed well critical thinking should translate into greater productivity, better performance, efficiency and profit for your company.

But Writing is so Time Intensive!

As someone who is more comfortable in verbal communication than written, I totally empathise with those who feel writing, as Jeff Bezos would have us do, can feel challenging and time-consuming. Interestingly, despite recognising it can feel time-consuming what I now recognise is that it can actually save one a great deal of time.

Why might I say that?

From a business perspective I know I have been saved enormous amounts of time by the simple discipline of writing to clients and prospects after meetings about my understanding of our conversation. It can be fascinating how, simply by seeing the words in their written form they appear to take on more impact – positively and negatively.

Things that you might be convinced have been agreed to during the earlier verbal ‘meeting’ may suddenly need to be ‘re-visited’ once they read your ‘understanding’.

Trust, reputation, commercial success, and more have all been heavily enhanced through ensuring a mutually agreed and understood ‘recollection’ of the conversation in the written form.

And yes I will confess to be old school. Good grammar, spelling, and punctuation I do believe will impact your credibility.

Until next time, keep scaling!

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